5 Essential Email Marketing Campaigns for Every Successful Business

As an e-commerce business owner, you’re competing in a noisy space where finding and retaining customers is a daily battle. But it doesn’t need to be this way.

If you design smart follow-up strategies for both of your prospects and customers, this will lead them back to your eCommerce store again and again.

How to do this? All you need is to build a personalized, consistent and automated system. In this system, you need to have different campaigns to achieve different goals.

Here we go: 

5 Essential Email Marketing Campaigns

1. Welcome Email Campaign

This is the single most important email you will ever send. When someone signs up for email communications, they are basically extremely strong interest in your brand.

Research from Experian Marketing Services shows that 58 percent of welcome emails are opened—compared with less than 15 percent for most other marketing messages.

In the Welcome Email, do the following: 

  • Friendly welcome your subscribers
  • Be specific on what they are looking for
  • Do the above in an email and send that out within 5 minutes

2. Post Sales Campaign

Once  a customer has purchased from you, they don’t just expect the products and services to be delivered but also a “Thank You”.

So, at the moment, be human and polite, say THANK YOU!

At the same moment, it is a good chance for you to upsell your other offer because they are hot to your products and services.

If you really don’t have anything to upsell, you can give them a post sales updates on upcoming events.

In the Post Sales Email, remember these: 

  • Thank them and be authentic and act human
  • Insert links to your website
  • If you can, provide them with shipment tracking number 
25 Things

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3. Onboarding & Nurture Campaign

Few days after your subscribers have joined your email list or customers have purchased your products. You need to go through an onboarding campaign which increases their interests on your brand.

Onboarding Campaign starts to send a flow of intriguing, educational content that directly speaks to their pain points and offers helpful solutions.

After the contacts have gone through the onboarding campaign mentioned above. You need to slowly move them into a nurture campaign.

Nurture Campaign is an ongoing long-term campaign. Content marketing will allow your brand to stay top-of-mind for customers. Remember, in a non-annoying and long-term way. It can also help you expand your reach significantly.

4. Cart Abandoned Campaign

According to the Baymard Institute, there is an average abandoned cart rate of 69.23 percent.

That’s a large number of potential sales that you could be losing to distraction, pausing or forgetfulness.

Digitally savvy companies need to loop back to re-engage with these customers through a series of automated reminders:

  • Set the first one to go out within 24 hours, while the buying impulse is fresh.
  • Don’t let it end there! Automate another email or two to follow up at gradual intervals if the purchase still isn’t made.
  • Personalize! Include photos of the item they nearly purchase, use their first name if you can, and draw from your CRM to add-in suggestions of other things they may like.
  • Use humor to your advantage.

5. Re-engagement Campaign

People are busy and receive tonnes of information nowaday. So, it is high likely they will forget about you.

You need to make sure the contacts on your email list are active. Sending emails to inactive inboxes are totally waste of time.

If your data is showing you that large number of people are not engaging with your messaging, automate emails to go out and ask if they’d like to remain connected.

  • Automate these campaigns to kick in once certain metrics are met, i.e. no opens for the past three newsletters.
  • Include a special offer as a way to attract people back for more – often it’s not because people dislike your brand, but that you’ve fallen off their connection radar.
25 Things

eBook: 25 Things Every Small Business Should Automate

Small business owners can automate many aspects of their operations—at least 25 of them, in fact. Our free guide, 25 Things Every Small Business Should Automate, explains how it’s done.

Conclusion

To do the above follow-up campaigns, it needs to be fast, responsive and personalized. That’s impossible for businesses to do without automation.

Bring on board an intelligent CRM like Infusionsoft, to help you identify your top leads, your lapsing readers and automate follow-up communications that treat every customer as an individual.

If you are interested, schedule a call with Pounce Digital and schedule a time with our Infusionsoft Certified Consultant.

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